Intermarché – “Inglorious Fruits and Vegetables”

Sadly it has been estimated that we waste of 300 Million tons of food a year. This seems almost criminal when you consider that there are many people in the world who are literally starving to death.

Intermarché launched the Inglorious Fruits&Vegetables, a film, print, poster and radio campaign, celebrating the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine.

Check out this video:

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